Posted by in News, Quotes and statistics, Social networks on March 4th, 2009 | 0 Comments
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Is Facebook making you sick?
by Anna Buss
Snuggle with your cat instead of updating your Facebook profile: The biological implications of social networking (Biologist Vol. 56, February 2009)
These days, social interaction is being replaced more and more by virtual contacts. "The time we spend socialising electronically seperates us from our physical networks," warns the ...
Quote of the day
"I don’t want companies to advertise to me. I want them to be my friend."
- Rob, aged 27, Los Angeles, one of 2081 young adults who answered questions about advertising on social networks for the study "Never ending friending.“
Best practices: Member rewards at Ciao.com
The shopping community Ciao are experts in motivating their members. They recognize and reward member participation through two parallel remuneration systems: cash rewards, and a nonmonetary system of "community points" that increase a member's status in the community hierarchy.
Cash rewards: Members earn small amounts of money for publishing useful ...
How to sink an online community
Here are some ways to make a community fail:
Manipulation -- for example, creating false member accounts, and injecting disguised advertising.
Lack of transparency, not communicating honestly with your members.
Unnecessary censorship, cutting off criticism of your company.
Talking at members instead of with them.
Lack of community management, not helping members with their problems ...
Are social networks right for your brand?
Social networks are an effective and inexpensive marketing tool for many brands. On the other hand, if you are selling drilling towers or high-tech medical equipment, a Facebook profile isn't going to help you find a lot of customers. Here are two questions to consider when deciding if ...
Eight ways a community can benefit your brand
Building an online community can bring numerous benefits for a brand:
Added value for customers: offer a USP that competitors can't imitate.
Customer loyalty and trust: customers will recommend your products to each other and start to identify with your brand.
Viral marketing: community members will spread the word about your brand/product.
Control over ...
