Not delighted
The other day, I was complaining to someone about Movistar, the cell phone service of the Spanish phone company Telefónica because they had raised their rates right after I signed a one-year contract with them. "Oh yes, they did that to me at Yoigo," he responded. "Try Vodafone."
I ...
Material girls
Following my previous post about Lego.com, I spent some time on another children's community, Mattel's Barbiegirls.com. This is certainly a slick site, and, like Lego.com, it takes a variety of measures to protect children from other users. However, I was left wondering who will protect these girls from ...
Best practices: Children and parents on Lego.com
The Lego.com website does a nice job of integrating entertainment and online shopping and of simultaneously addressing both children and parents. The My Lego Network children's community takes a number of measures to protect children's safety and involve parents in their children's online activities. It also turns parental ...
Posted by in Quotes and statistics, Social networks on March 30th, 2009 | 0 Comments
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Quote of the day
“It’s not a democracy."
- Chris Cox, Facebook's director of products, describing the social network's relationship with its members. Quoted in New York Times article, "Is Facebook Growing Up Too Fast?"
Encouraging social hierarchy
In online communities, as in offline ones, social hierarchies naturally develop. These hierarchies can be extremely useful for community management and member retention. You can encourage and emphasize hierarchy in your community with visible status indicators on the website based on a member's activity level.
On Ciao.com, status is represented by ...
Effects of customer community membership on brand perception
Listening to customers increases brand loyalty. This conclusion is suggested by the results of a survey run by Communispace on 2196 members of twenty customer communities (seven of which were B2B and thirteen B2C) to determine how community membership affected customer attitudes to the sponsoring brands.
Communispace is a company which ...
Best practices: Member life-cycle management at 11870.com
11870.com is a European website where members post reviews of all kinds of services, from housepainters and accountants to restaurants. This community is doing a lot of things right in terms of member communication and life-cycle management.
Here is the confirmation message displayed after completing their registration form:
Notice the friendly, ...
Best practices: Viral marketing by Minube.com
The Spanish travel community Minube.com is successfully using a number of viral techniques to promote their website. In our interview, Pedro Jareño of Minube.com explained that their first priority was to make their website as useful as possible so that people would naturally want to share it. Viral ...
Word of the day
by Anna Buss
Ever heard of Webciety? This word (Web + society) describes the fact that Internet has a big influence on our daily life and is creating many changes for people and companies. Crowd-Sourcing, collaborative Intranets, and corporate wikis are some digital effects of Webciety. In 2009, CeBIT in ...
Yelping advertisers
The New York Times just published an article about disputes on the review website Yelp arising from negative reviews posted about businesses. In a conflict of interests typical of review websites, Yelp's users want to post and read uncensored reviews, while businesses complain that unfair reviews are damaging their ...
