Ciao.com is Europe’s leading consumer community, with over 26.5 million unique visitors per month.
In an interview for Online Communities Handbook, Ciao.com’s Managing Director, Stephan Musikant, shared some of the strategies that helped shape Ciao’s success, and discussed best practices for member recruitment and member remuneration, balancing the needs of different types of different users, and the importance of taking a long-term quality approach to community-building.
Our publishers, Pearson Education and New Riders, have kindly allowed us to offer an excerpt of this interview for free download. You can get it here.
