Quotes and statistics

Quote of the day

“It’s not a democracy." - Chris Cox, Facebook's director of products, describing the social network's relationship with its members. Quoted in New York Times article, "Is Facebook Growing Up Too Fast?"

Effects of customer community membership on brand perception

Listening to customers increases brand loyalty. This conclusion is suggested by the results of a survey run by Communispace on 2196 members of twenty customer communities (seven of which were B2B and thirteen B2C) to determine how community membership affected customer attitudes to the sponsoring brands. Communispace is a company which ...

Word of the day

by Anna Buss Ever heard of Webciety? This word (Web + society) describes the fact that Internet has a big influence on our daily life and is creating many changes for people and companies. Crowd-Sourcing, collaborative Intranets, and corporate wikis are some digital effects of Webciety. In 2009, CeBIT in ...

Is Facebook making you sick?

by Anna Buss Snuggle with your cat instead of updating your Facebook profile: The biological implications of social networking (Biologist Vol. 56, February 2009) These days, social interaction is being replaced more and more by virtual contacts. "The time we spend socialising electronically seperates us from our physical networks," warns the ...

Quote of the day

"I don’t want companies to advertise to me. I want them to be my friend." - Rob, aged 27, Los Angeles, one of 2081 young adults who answered questions about advertising on social networks for the study "Never ending friending.“