Member recruitment
Planning an Online B2B Community
The social Web is expanding into the workplace. According to a Forrester Research study of business buyers, 91% use social technologies and 69% use them for professional purposes. In that context, more companies are discovering the potential of branded online communities aimed at the B2B market.
That trend is less visible ...
Posted by in Best practices, Member motivation, Member recruitment on September 1st, 2009 | 0 Comments
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Interview with Ciao.com
Ciao.com is Europe's leading consumer community, with over 26.5 million unique visitors per month.
In an interview for Online Communities Handbook, Ciao.com's Managing Director, Stephan Musikant, shared some of the strategies that helped shape Ciao's success, and discussed best practices for member recruitment and member remuneration, balancing the needs of different ...
How to recruit members for your community
In my last post, I talked about the importance of achieving a large enough population to keep your community alive. At least in the beginning, online communities don't grow by themselves. So here are some options to recruit members to your community.
Recruit from your corporate websites. Add ...
How many members do you need?
For an online community to work, you need members participating. The number of members required depends on your community model.
In an interview for our book, Debi Kleiman from Communispace, a company that builds and manages private customer communities for over 100 brands, said that they'd found 300-500 ...
