Member motivation
Posted by in Best practices, Member motivation, Member recruitment on September 1st, 2009 | 0 Comments
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Interview with Ciao.com
Ciao.com is Europe's leading consumer community, with over 26.5 million unique visitors per month.
In an interview for Online Communities Handbook, Ciao.com's Managing Director, Stephan Musikant, shared some of the strategies that helped shape Ciao's success, and discussed best practices for member recruitment and member remuneration, balancing the needs of different ...
Posted by in Best practices, Marketing, Member motivation on May 4th, 2009 | 0 Comments
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Turning community content into a book
Recently, I received an unexpected package containing a guidebook to six Spanish cities published by the Spanish consumer community 11870.com in honor of its second anniversary.
The attractive book is a "best of" directory quoting 11870.com of the restaurants, shops, and bars that generated the most discussion in the ...
How many members do you need?
For an online community to work, you need members participating. The number of members required depends on your community model.
In an interview for our book, Debi Kleiman from Communispace, a company that builds and manages private customer communities for over 100 brands, said that they'd found 300-500 ...
Banned from Facebook
If you want a glimpse of the type of community management challenges faced by a large social network, have a look at the reader comments on this blog post:
13 reasons your Facebook account will be disabled
Apparently (and logically), Facebook have partially automated the policing of the site and are disabling ...
Encouraging social hierarchy
In online communities, as in offline ones, social hierarchies naturally develop. These hierarchies can be extremely useful for community management and member retention. You can encourage and emphasize hierarchy in your community with visible status indicators on the website based on a member's activity level.
On Ciao.com, status is represented by ...
Best practices: Member life-cycle management at 11870.com
11870.com is a European website where members post reviews of all kinds of services, from housepainters and accountants to restaurants. This community is doing a lot of things right in terms of member communication and life-cycle management.
Here is the confirmation message displayed after completing their registration form:
Notice the friendly, ...
Best practices: Member rewards at Ciao.com
The shopping community Ciao are experts in motivating their members. They recognize and reward member participation through two parallel remuneration systems: cash rewards, and a nonmonetary system of "community points" that increase a member's status in the community hierarchy.
Cash rewards: Members earn small amounts of money for publishing useful ...
