Marketing
Changes in the age structure of social networks
by Anna Buss
Changes in the age structure of social networks can create a critical situation for these communities.
Online networking is no longer dominated by younger users. Look at the international social network Xing: 37% of all members are older than 40. One example is the Spanish group "Mayores de 40 ...
Posted by in Best practices, Marketing, Member motivation on May 4th, 2009 | 0 Comments
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Turning community content into a book
Recently, I received an unexpected package containing a guidebook to six Spanish cities published by the Spanish consumer community 11870.com in honor of its second anniversary.
The attractive book is a "best of" directory quoting 11870.com of the restaurants, shops, and bars that generated the most discussion in the ...
Not delighted
The other day, I was complaining to someone about Movistar, the cell phone service of the Spanish phone company Telefónica because they had raised their rates right after I signed a one-year contract with them. "Oh yes, they did that to me at Yoigo," he responded. "Try Vodafone."
I ...
Best practices: Viral marketing by Minube.com
The Spanish travel community Minube.com is successfully using a number of viral techniques to promote their website. In our interview, Pedro Jareño of Minube.com explained that their first priority was to make their website as useful as possible so that people would naturally want to share it. Viral ...
Quote of the day
"I don’t want companies to advertise to me. I want them to be my friend."
- Rob, aged 27, Los Angeles, one of 2081 young adults who answered questions about advertising on social networks for the study "Never ending friending.“
Are social networks right for your brand?
Social networks are an effective and inexpensive marketing tool for many brands. On the other hand, if you are selling drilling towers or high-tech medical equipment, a Facebook profile isn't going to help you find a lot of customers. Here are two questions to consider when deciding if ...
Eight ways a community can benefit your brand
Building an online community can bring numerous benefits for a brand:
Added value for customers: offer a USP that competitors can't imitate.
Customer loyalty and trust: customers will recommend your products to each other and start to identify with your brand.
Viral marketing: community members will spread the word about your brand/product.
Control over ...
