Best practices
Yelping advertisers
The New York Times just published an article about disputes on the review website Yelp arising from negative reviews posted about businesses. In a conflict of interests typical of review websites, Yelp's users want to post and read uncensored reviews, while businesses complain that unfair reviews are damaging their ...
Best practices: Member rewards at Ciao.com
The shopping community Ciao are experts in motivating their members. They recognize and reward member participation through two parallel remuneration systems: cash rewards, and a nonmonetary system of "community points" that increase a member's status in the community hierarchy.
Cash rewards: Members earn small amounts of money for publishing useful ...
How to sink an online community
Here are some ways to make a community fail:
Manipulation -- for example, creating false member accounts, and injecting disguised advertising.
Lack of transparency, not communicating honestly with your members.
Unnecessary censorship, cutting off criticism of your company.
Talking at members instead of with them.
Lack of community management, not helping members with their problems ...
