Best practices
Anna’s interview with Independent Collectors
by Anna Buss
Facts: The international online community Independent Collectors was launch at July 2008. 11 months later they count 1700 members from 68 countries. The community is a platform for collectors of contemporary art to find like minded people and create online exhibitions to show their treasures.
Anna Buss ...
Posted by in Best practices, Member motivation, Member recruitment on September 1st, 2009 | 0 Comments
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Interview with Ciao.com
Ciao.com is Europe's leading consumer community, with over 26.5 million unique visitors per month.
In an interview for Online Communities Handbook, Ciao.com's Managing Director, Stephan Musikant, shared some of the strategies that helped shape Ciao's success, and discussed best practices for member recruitment and member remuneration, balancing the needs of different ...
Online community for contemporary art collectors
Anna recently interviewed Independent Collectors, a new online community for collectors of contemporary art. On Independent Collectors, members can upload photographs of their own art, find and contact other collectors, and share insider information about the art market. Launched only a year ago, Independent Collectors is already a ...
Posted by in Best practices, Marketing, Member motivation on May 4th, 2009 | 0 Comments
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Turning community content into a book
Recently, I received an unexpected package containing a guidebook to six Spanish cities published by the Spanish consumer community 11870.com in honor of its second anniversary.
The attractive book is a "best of" directory quoting 11870.com of the restaurants, shops, and bars that generated the most discussion in the ...
Banned from Facebook
If you want a glimpse of the type of community management challenges faced by a large social network, have a look at the reader comments on this blog post:
13 reasons your Facebook account will be disabled
Apparently (and logically), Facebook have partially automated the policing of the site and are disabling ...
Material girls
Following my previous post about Lego.com, I spent some time on another children's community, Mattel's Barbiegirls.com. This is certainly a slick site, and, like Lego.com, it takes a variety of measures to protect children from other users. However, I was left wondering who will protect these girls from ...
Best practices: Children and parents on Lego.com
The Lego.com website does a nice job of integrating entertainment and online shopping and of simultaneously addressing both children and parents. The My Lego Network children's community takes a number of measures to protect children's safety and involve parents in their children's online activities. It also turns parental ...
Encouraging social hierarchy
In online communities, as in offline ones, social hierarchies naturally develop. These hierarchies can be extremely useful for community management and member retention. You can encourage and emphasize hierarchy in your community with visible status indicators on the website based on a member's activity level.
On Ciao.com, status is represented by ...
Best practices: Member life-cycle management at 11870.com
11870.com is a European website where members post reviews of all kinds of services, from housepainters and accountants to restaurants. This community is doing a lot of things right in terms of member communication and life-cycle management.
Here is the confirmation message displayed after completing their registration form:
Notice the friendly, ...
Best practices: Viral marketing by Minube.com
The Spanish travel community Minube.com is successfully using a number of viral techniques to promote their website. In our interview, Pedro Jareño of Minube.com explained that their first priority was to make their website as useful as possible so that people would naturally want to share it. Viral ...
